Now that's some damn good water

Well bust my buttons, but I ran across an ad campaign today that was very, ah, intriguing. It's for Perrier. I can imagine after a while it becomes difficult to effectively promote bottled water. It's a bit of a luxury item (at least Perrier thinks it is) but, heh, water - how basic can you get? Enter the advertising firm Ogilvy.

I'm not well-versed in burlesque, so I had to Google Dita Von Teese. Never stop learning - that's my motto.

If you are inclined, you can visit the Perrier Mansion and have a look around. Several times.

The very definition of a come-hither look.

Is this sexist? Do I care? Will I be more likely to buy Perrier? Doubtful, but I am tempted to get a veil.